Web Site Optimization 

Web site optimization will turn your site into an effective sales machine and get it front of people who are looking to buy what you have to sell. You should make web site optimization your number one goal when building your site.

Website analytics is a good place to start. This refers to the process of analyzing the reports generated about a website to discover what keywords are getting customers to the site and what keywords are leading to sales.

Unique content with keywords that relate to the products you sell is vital. You probably have heard this many times but it still holds true. Offer good, relevant, content, keep it updated and people and search engines will come back.

You want to have great titles for every page. Your main web page might be the one which comes up in the search results most often but do not forget your other pages. If you do it right your other web pages will show up in the search results. This will not do you much good if nobody clicks on them because of a lame title. Make sure to include good keywords in your title. Think about what keyword a customer will enter into a search engine to find the products on that page. This is the keyword you want to use.

You also should make sure that every single page has a clear description so that anyone who sees it will immediately understand what the web page will be about. Not all of the search engines display the description in their listings but Google does, and people will see it on the Google search results page.

The load time of your pages are important. Even though most of your visitors will have high speed internet connections many people still use a phone connection and modem to go on line. For these people you should make sure your web pages load fast.

Content is probably the most important factor of web site optimization. If you have good unique content your website will rank well. This is what search engines look for. The more fresh, unique content you can get on your site that is related to your topic the better. Google and other search engines love big web sites with unique content and the more content you have, the more pages the search engines can index.

Be sure all your internal links are working. It is annoying when visiting a web site and there are broken links also the search engines will not like it.

Keep adding content on regular bases. It is a good idea to include automatically refreshing content like a guest-book, forum, or an RSS feed with related articles.

It is best to stick to one or two keywords per page. Each page of your site should have every single page optimized for only one or two main keywords. When you write articles and post them to article directories, link these keywords to your article on your page in the resource box at the bottom of the article.

Use these keywords between h1tags, make sure that the keywords or related keywords appear on every couple of paragraphs of the page. Include the keyword in the title and the last line of the text of the article. Do your keyword research carefully. Try to find keywords that get searches but are not too competitive.

One way inbound links from high page rank sites is the main basis for every site's page rank. The higher the page rank of the sites that link to you, the higher chances of getting higher ranking in the search engine results page.

Reciprocal linking still have an effect on your page rank but isn’t as valuable for your search engine ranking as it used to be. If you really want to be found in the search engines you need to take your one way links to the next level. You need to become one way link obsessed.

The best way to do this is to write articles and submit them to every single article directory you can find. Post the article on your web site first and slightly change it before submitting it to the article directories.

There are many article directories which accept free submissions. They are looking for your content, that's what they do. This should be an ongoing job and that it might take several weeks before your site gets results.

Search engines algorithms change often but fundamentals will always apply. The techniques to optimize a web site and bring it to the first page are also changing. Things like not having broken links and good, clear navigation will always be important.

Web site optimization is an ongoing job and should be taken serious if you want to get listed on the first pages in the search engines and receive all that free traffic.

 Frank Palani Madan