Web Site Optimization Factors

Search engine optimization is optimizing a website so to it will be found in the top of the search engine results pages of the major search engines. By being high in the search engine results for a few good keywords, your website will receive abundant traffic. There are many factors that contribute to your rank in the search engines. This article is about a few of these factors.

Some of the things search engines take into account are, the age of the website, the numeral of sites linking into the website and the popularity of the links. With newer websites these factors can't be controlled. Things to take into account when when working on your websites search engine optimization include the following:

Create Rich Content – Your site needs content that is both keyword rich, search engine friendly and well written.

Links - You should have links from related sites that point to your keyword rich content. If you are selling weight loss products, you should write about weight loss and post your articles in article directories with links to your weight loss site site. Don't link to unrelated sites, that will just irritate the article reviewers and search engines.

Meta Tag Optimization - Met tags must be optimized using acceptable search engine methods. Meta tags are not a magic solution to your website appearing at the top of the major search engines. They do give you some control over how their website is perceived by the search engines. Meta tags, and in particular, the meta keywords tag, have been abused so much by spammers that search engines don’t use them much in their ranking formula. You still need to fill out the title and description meta tags.

Keyword Research - Keyword research is basically finding out what volume of traffic is attached to a particular phrase, or keyword. If you’ve been blogging for any length of time, you’ll come across an article or two that you’ve written that generates more traffic from Google than others. Not because it has been particularly popular, but rather that you’ve made it to the top of the search engine for a keyword or phrase that is a profitable source of traffic. Keyword research and analysis is a constant effort in optimizing and testing to see what works.

Navigation - The easier the visitor and search engine spiders can navigate your website the better the results you will have.

Search Engine Submission - The website ought to be submitted to the major search engines by hand. Automated submissions can be used for the vast number of minor search engines and directories. For the key search engines which bring in the majority of traffic, such as Google, Yahoo, AOL, Bing and Ask.Com you need to go to their site and fill out the manual submission.

Analytics - Google Analytics, is one of the best tracking systems representing concise tracking. The statistics found can be translated into marketing which can be is tweaked as the results require.

Google Analytics is enabled by including what is known as a "page tag". This is referred to as the Google Analytics Tracking Code (GATC) and is a hidden snippet of JavaScript code that you add onto every page of your website. Google Analytics tracks activity on pages where you insert a small bit of Javascript. It does not work by examining your website’s user log.

You need to devise an internet marketing plan that will accomplish your objective of getting a massive amount of buyers to your site.

Frank Palani Madan