How to Increase Your

  Sites Search Engine Rankings

This article will help you increase your website's link popularity and ranking in the search engines. If you want to attract a flood of unique, targeted visitors you have to promote your site.

You have no chance of making any sales if no one can find your website. Millions of websites compete for the top keywords and the free traffic that comes with them. Google uses link popularity as its most important factor in ranking sites. That is why link popularity is so important. HotBot, AltaVista, MSN, Inktomi, and others also use link popularity in their ranking formulas. Publishing consistently and getting the right links to your site will drive traffic to it by encouraging direct visits and increasing your link popularity with the search engines.

Link Popularity is based on the basis that people link to good sites, and if a lot of people link to your site, then it must be a good site. According to search engines if other sites are linking to your site, your site is popular, therefore it is useful and deserves a boost in rankings, so people can find it.

If you are starting from the beginning, you need to start with the domain name. Google considers your domain name as a part of its ranking criteria. If your domain name contains your main keyword, you have better chance of a higher placement on search engine results pages for that keyword.

Picking the right name for your domain will make it much easier to promote your website for that keyword. Having keywords in the domain name establishes your website for that keyword, just by virtue of the domain. You still need to build links and use a social network, but it does give you the advantage when you need to get credit for those keywords.

When I build a new site I follow a simple formula, I add a blog to a sub-directory and focus on content that will appeal to my audience instead of just search engines. I summit my articles to the top article directories with links at the bottom to my site. Every time I post to my blog I ping it and give it some time. This will get the attention of search engines spiders, in a few weeks they will start updating my content overnight or in 2 days as opposed to two or three times per month like most sites. The point is to write good content about the subject of your site, get lots of links from article directories, post to your blog and ping it.

The frequency that you add content will effect how search engines rank your website and how often the spiders will return. Websites that publish content consistently get a lot more attention from the search engines.

The way to effect rankings is to constantly publish content on the subject related to the visitors you wish to attract to your site. Instead of worrying about your content to make it perfect it’s much better to publish regularly than try to write a perfect article every time.

Frank Palani Madan