Blogging and Deep Linking

Linking from your blog will not get you banned or penalized by search engines. Having links on blogs has value in it's self but the main reason is to build value with search engines so you can get a fist page, high ranking for keywords or keyword phrases.

Billions of searches are done each month, to get your share of that free targeted advertising you need to apply internet marketing strategies that are known to work to produce consistent results. 

To get your part of this targeted, free search engine traffic you need links to your site. Google is not the only search engine but it is a good one to use as a model. If you can make it to the top page of Google then you can do it for the other search engines. Google loves blogs and will visit yours often.

Focus on having good content and, building links to your site. Don’t build your links too fast, otherwise you may get banned and not even be able to find your site using your company name, that is not good. Practice moderation and work on creating a mixture of links from blogs, directories, links from writing article that people post on their sites and exchanging links.

Blogs are a great search engine optimization tool. Every time you make a post put a link at the bottom of your post to a page deep in your site. This allows you to deep link. Every time you deep link, this helps your entire site, since sub directories can be seen as different sites that your root folder of your website.

If your blog is hosted on your server within your site, then every time you post a page, you are adding a page to your website.

Think of your blog like a beacon to the search engines. Every time you make a post ping your blog with a service like Ping-O-Matic, to let them know you have fresh content. The engines will visit your blog and follow the link at the bottom of your post to index pages deep in your site.

When writing to your blog keyword density is important if you want to rank for a term a keyword. Use it in your post at least 4 to 6 times for every post. Keep on topic and use your keyword in the header tags or headlines.

By Frank Palani Madan